Boutique DRTV Agencies vs Enterprise DRTV Companies: Which Partner Delivers Lower Cost Per Acquisition?
Marketers tasked with launching a direct response television campaign often find themselves deciding between two paths: partnering with a boutique agency or engaging a large enterprise DRTV provider. This choice can directly impact the cost per acquisition, or CPA, which is the amount spent to acquire a new customer through television advertising. For instance, a consumer electronics brand planning a nationwide TV promotion may wonder whether a nimble, specialized agency…