The forming of a top 1% real estate broker

Anyone who has read through the Wall Street Journal real estate section may sometimes read about brokers. As we all know, across the country there are tens of thousands – but the WSJ has been able to identify the top 185 in the country. In that list, was Sandra Balan.

Not only that, but this statistic means that Balan is classed in the top 1% of brokers in the country. Considering the vast number of people who work within it, it’s certainly an impressive feat.

However, what is the formula behind the success of a top broker such as Balan? Here, we’ll take a closer look at her career to find out just how the very best real estate agents are made.

Who is Sandra Balan?

Before we delve into the makings of such a professional, let’s take a closer look at Balan’s career.

She is currently part of the hugely prestigious Brown Harris Stevens group and covers some of the highest-profile names in the world. We’re talking the likes of foreign dignitaries, celebrities and world-renowned financial experts.

Having been born and raised in New York, it should come as no surprise to see that the bulk of her experience comes in this state. Specifically, she focusses on luxurious Manhattan properties and she’s regarded as one of the best brokers in this area.

What is one of the ways a top 1% broker stays successful?

At this point, we probably don’t need to say the basic attributes that makes a top broker successful. We’re talking about the likes of keeping a property on the market for short time spans, whilst also maximizing the value that it is actually sold for. It should also go without saying that they manage to match buyers with utterly suitable homes that fulfill every need they specify.

However, if one delves deeper into their work, it’s clear they have a formula for remaining at the top of their game. In the case of Balan, the vast majority of her work comes through referrals and repeat business. As anyone involved in any industry will tell you – this is the best form of marketing. She manages to do this by staying in contact with her clients, meaning that they will regularly turn to her whenever they need assistance in either the buying or selling process. Ultimately, she has created her own network and in an industry as cut-throat as real estate – that is an invaluable asset to have.

What publications is Balan featured in?

It should also be interesting to see what sort of publications Balan, and her properties for that matter, are featured in. Again, it’s a good indicator of what separates the elite in the business.

She is regularly featured in the New York Times, New York Famly, New York Magazine and New York Post, whilst from a TV perspective she’s even appeared on HGTV. It means that she is almost a celebrity in her own right – which is probably the reason so many A-list names turn to her when the time arises.

Author: James McQuiston

Ph.D. in Political Science, Kent State University.

I have been the editor at NeuFutur / neufutur.com since I was 15. Looking for new staff members all the time; email me if you are interested. Thanks!

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