With more than eight hundred million worldwide users and a developing community of influencers, especially the younger generation, Instagram is the perfect social media platform for promoting your business. The fact that makes Instagram unique is unlike Facebook and Twitter, Instagram is not a web-hosted platform. The monumental figures of Instagram’s major audience have allowed many brands to make Instagram as their prime platform for social media marketing.
However, the real success of your brand on any social media platform depends on how it maximizes the supply of organic traffic to your website and boosts your ongoing SEO campaign. If you are seeking ways to improve the incoming traffic to your site from Instagram, here are some strategies that will fuel your user engagement and organic traffic.
Establishing Connections with Influencers
This is a great strategy for every social media platform, but implementing it on Instagram is of utmost importance. These influencers on social media platforms have a huge audience base and are considered as popular personalities or leading authorities in a given area. When you begin optimizing your Instagram profile, the first thing to do is discovering the influencers in your area. This can be easily done by browsing through the top posts relevant to your industry or identifying who other members of your group are engaging with.
Once you have made a list of top influencers, it is time to narrow down the list by building long-lasting relationships with the best ones. This will allow their audience base to follow your brand and you will be creating your own authority on Instagram.
Running Frequent Contests
For brands that are looking to increase their influence on Instagram, nothing grabs the attention of their followers like an Instagram contest. The platform offers you many unique ways to organize contests, although your best shot could be with hashtag-related contests. Develop a specific hashtag for that promotional period and increase your profile views. You can also buy Instagram views by getting your hashtags structured with the assistance of various online marketing sources available on the web.
Maximizing the Use of Hashtags
When compared to other social media platforms like Twitter and Facebook, you do not have to stress much about the optimization of hashtags. As a matter of fact, hashtags largely determine the reach and success of your posts. All it takes is to understand the motivation behind the use of each hashtag you choose. You can also strategically use keywords in your hashtags that will notify your followers about the content that is available on your website, in case they want further information.
Involving with Your Community
If you wish to build a loyal follower base, an effective way to achieve it is by focusing on your community. Take part in trade fares, local business events, and capture images in and around your location, which is a great way to develop location-specific hashtags and enhances your local SEO too. This will help you in earning the loyalty of your regional followers on a large scale.
Conclusion
All these strategies will help you in getting more followers and ultimately direct traffic to your website from Instagram. Adhere to these guidelines and ensure the success of your SEO campaign, as well as, the proper optimization of your Instagram profile.
Author Bio – Lance Michaels is an influencer marketer who has numerous connections with various brands on social media platforms. He also recommends brands to buy Instagram views that can make their profile look compelling enough to attract new followers.