Businesses large and small are becoming more aware of the importance of social media to help support and enhance their brand image. Without a profile – or, indeed, multiple profiles – on social media platforms, companies have begun to realize that consumers simply will not take them seriously. As such, there’s been a huge wave of social media onboarding in recent years – with varying degrees of success. Below, you’ll discover how to use the social media accounts you’ve got to send traffic directly through to your website – helping boost sales and profits through simple, free social media use.
Hyperlinks
There’s no better way to encourage people to visit your website than through a maze of hyperlinks. Every photograph you upload should hyperlink to your website. Every article you write should be published in full on your website blog. And, of course, you should display your website URL prominently across your social media as the number one ranked item in the visual hierarchy of your Instagram, Facebook Instant Experiences and Twitter accounts. Web users are more likely to click through to your site if there are multiple options clearly arranged for them to do so.
Sneak Peaks of Content
As alluded to in the previous tip, ‘sneak peaking’ a unique and exciting piece of content on Facebook can be an excellent way to encourage web users to follow a link into your website – to continue reading, watching or listening to what you’ve put together. This can be especially true for well-written blog articles, which introduce interesting themes and leave the reader looking for more. Once consumers land on your website, you’ll be able to direct them with confidence to your product pages.
Boosting Your Google Rank
In the modern marketing era, algorithms dictate the state of play. Websites are ranked in order of their relevance to search terms, and this can often be difficult for businesses to navigate, as they fail to input keywords and phrases into their website in order to rise up the rankings of Google’s search results. To play the game that the algorithms dictate, you’ll need the help of SEO experts in order to help you curate the best quality content to draw visitors to your site, boost that all-important web traffic, and send readers and users straight to the product pages that’ll enable higher volumes of sales.
Engagement and Voice
Your brand exists in a different universe when it’s placed on social media. On platforms such as Facebook, Instagram and Twitter, you’re able to be less formal, less structured, and less professional in your output. In fact, if you ought to be informal – otherwise, regular social media users will be confused and switched-off to your traditional marketing material. As such, you should hire a team of young and social media-savvy interns to help you curate an online presence on these all-important apps and platforms, helping you maintain an engaging voice that involves social media users in your brand mission and character.
New Audiences
Social media is a marvellous way to touch new audiences that your business might otherwise struggle to connect with. Whether that means young people, international citizens, the older generation, or a specific demographic that you can advertise to using paid-for Facebook advertising, you’ll be able to promote your products or services directly to the people you’ve been looking to enlist as loyal customers. Moreover, they’ll use social media to constantly look through to your site, ‘liking’ or ‘following’ your page for further updates, deals and discounts.
Breakthrough Content
Sometimes, a social media page publishes a piece or set of content that is so well put together and inspiring, that this alone can send hundreds more social media users through to your website in search of more. If you do have some excellent writers, designers and animators on your team, then it’s worth asking them to produce some content for social media, and some for your website, in order to give those social media users an incentive to keep checking your company blog or content platform as well as their social media pages.
Social media is a key marketing asset in the modern era – and this asset can be better curated with the smart deployment of the above techniques. Use your social media channels to cultivate interest in your brand, intrigue in your products, and a larger stream of web users passing through the various pages of your website from the likes of Facebook, Instagram and Twitter.