Whether you’re launching a new business or product, hosting an event to mark the occasion is a great way to promote what you’re doing but also to celebrate all of the hard work you and your team have done to make it happen. Events can be stressful to organize, but the rewards they can reap make it worthwhile, so if you are interested in hosting one for your business, here are a few things to keep in mind.
The Venue
Your budget will affect all aspects of hosting your launch event, and the venue can be one of the costliest parts of this. It’s important to find a venue that will not eat into your budget too much, but you will also need to consider its location and how it will reflect the event more generally. It needs to be situated somewhere that is easy for your guests to get to, so a city or town center venue is ideal, even if it might be more expensive to hire. It should also be able to cater to your specific needs, such as providing a PA system, a stage for speakers and a band if you’re going to have one, and somewhere that you can project your company logo on the main stage. If you are having a themed event, a venue that can fit in with this aesthetics is also desirable, but you can always use some décor to create the right atmosphere.
Catering
It’s always a good idea to have something that your guests can eat, even if you’re just serving canapes. If you are serving alcohol at your event, food is a must so that people don’t get too tipsy. Your venue might be able to help you out with catering options, particularly if you’re hosting at a bar that serves food. Always check what the options are at your venue and if it is OK for you to use an external catering service if they don’t provide this option for you. You could also look into getting special cakes made with your company logo or the products logo as you want this to be at the forefront of the event, so promoting the brand is key.
Gifts Bags and Décor
Another thing to keep in mind is offering your guests something to take home with them after the event, as this will help to keep your brand fresh in their minds. Gift bags are always a nice treat, and you can fill them with free samples of your new product, but think of other things that will be enjoyable for your guests too. For example, Dallman is an expert chocolatier brand that can put together corporate gift boxes together that have your company logo on them, giving your guests a sweet treat that they will love. Branded cups, stationery, stickers, and other fun things should also be considered for your gift bags.
Entertainment
Finally, make sure that your guests have some entertainment at your event. Although the main focus will be your brand and products, breaking up the evening with fun quizzes, live music, or other forms of entertainment will make your event more memorable and show the more playful side of your brand. It is a celebration, after all, so you should make sure everyone is having a good time!
If you want to show off your new business or product line, hosting a launch event is the perfect way to do this. To make sure your event is one that people remember, use the tips above to help you during your planning process.
