You may think that you know so much about staging a home virtually after looking at several staging shows on TV. But, you could have had a bad experience when buying or selling a property. In the end, you might develop a bad first impression. Which can make you reconsider ever using this technique. Many professional virtual staging companies, like this company, have fallen prey to several myths.
If you have come to believe the myths surrounding virtually staged houses, you are not alone. These ideas have equally altered the way some real estate agents present listed properties on online platforms. Some of them have actually stopped using this marketing technique just because they believe in these myths. But what exactly are the myths about virtual staging? These are the five common myths you should be aware of:
Staging a House Virtually Misrepresents the Property
While this may appear true for people, not getting the goals of virtual staging, it is in fact a fallacy. There is so much to it than you can assume to know. Staging a house virtually does not involve structural changes such as roofing designs, or wall appearance. Virtual staging is just a presentation of properties online in an engaging way. People do this by digitally creating and adding furniture and décor to an empty space. You can also do so to a de-personalized property to explore the property’s full potential. This technique helps prospective buyers visualize how the property can look like with different furniture styles and décor.
Buyers Will Reconsider Buying a House That Is Staged Virtually After Physically Viewing It
The obvious concern here is that the house will not look like it is in the pictures. Clients may reconsider buying after viewing. Most real estate investors who don’t understand staging often assume this is true. Yet, it is the opposite. Also, photos of the empty property go online.
This is so that the clients can compare the house before staging and after. Most buyers know that the concept of staging is only for bringing out the best of the house. Moreover, they do appreciate what the property can offer. Since it makes furnishing and decoration easier for them.
Virtual Staging is Expensive
Well, contrary to this, staging a house virtually is actually cheaper. Imagine having to buy or hire physical furniture and décor just to make your listed property more appealing to prospective buyers. Add that to the extra cost incurred transporting the items. Moreover, add the extra amount you will spend on rental fees if the house doesn’t sell as fast as you had imagined. You will be surprised at how much more you will spend doing all this. You would actually spend just a few hundred dollars to hire a staging company. They would do it for you virtually.
You Have To Vacate a House before Virtually Staging It
For someone trying to sell a house in order to buy another one, this can be a great point of concern. If you are still living in it, and you have nowhere else to live before your house is off the market, worry not. Thanks to technology, we have virtual staging software that can remove furniture, appliances, and other items before staging them.
Also, you can replace them using modern, stylish furnishing that brings out the property in the best way possible. Unlike traditional home staging or the option of posting photos of an empty house, you can stage your house virtually with you in it!
Virtually Staged Images Look Fake
Realtors and real estate investors who still believe in traditional home staging are the major proponents of this idea. They believe that physical furniture and décor look natural and better when staged compared to virtually-staged ones. If you haven’t experienced professional virtual staging, it is easy to assume this to be a true representation of a house that is virtually staged.
Just as there are professional designers, amateur designers equally exist. Staging a house virtually is an art that requires design know-how and use of the right software. Staging software comes with photo-realistic design elements that give unbelievably realistic furniture and décor additions. With the right technique and tools, you can get realistic, virtually staged images that are indiscernible from physically staged ones.
Final Thoughts
As the key element of the online property listing, virtual staging is something we cannot ignore and walk away from. We should instead have an open mind approach towards it and explore all the options it has to offer. The results of this technological innovation are far more beneficial to online real estate marketing than the common misconceptions linked to it.
Real estate investors and agents shouldn’t join the movement as they stand to gain more from staging listings virtually. Staging houses are virtually is economical and can offer an interactive means of presenting your property online. If you make the most of this technology, you can carve out a niche and easily wade through the competitive waters of marketing.
