E-commerce or also as it is known
‘e-commerce’ has grown significantly in recent years. The parts of the reasons
that drive people to set up an e-commerce are high profitability, low cost to
set up business, possibility to reach a wide audience and clear, convenience.
But what may seem simple at first is much more complex than one might think.
Riding an e-commerce requires planning, organization, knowledge and a host of
other factors that can frustrate your long-awaited goal.
Want to know how to build an ecommerce from scratch and that really brings you
the desired profitability? So enjoy our tips!
The first question you should ask when opening a business is: What should / can
I sell? E-commerce allows you to sell virtually anything, which does not mean
that any option is a good idea. To choose what to sell in an e-commerce you
should take into consideration the following factors:
Marketplace;
Competition;
Quality of the product / service;
Price;
Knowledge of the sector;
Demand;
Profitability;
By looking at these factors you will be able to come to a proper consideration
as to which is the best product / service to work within your e-commerce. A
good way to get ideas is by searching the internet itself, too, by doing the
so-called brainstorming, in which you write down on paper all the ideas you
have, even if a little “odd” analyze them.
Discover the Target Audience of your E-Commerce
As important as knowing what to sell in an e-commerce is knowing who to sell
to. To this we call the target audience or buyer person. To find out your
target audience you should do a study. A great option is to pay a research
company for the study, but, also, one can do through internet consultations. First,
ask the questions you need to find out the people looking for and buying your
product, for example:
Man, woman or both?
What is the age group?
What kind of profession do they practice?
What are the most used media?
What are the concerns?
Already have children?
Who influences decision making?
Realize that you can formulate a very specific questionnaire that will bring
you accurate information about the target audience so you can focus your
marketing campaigns on the right people, spending less and converting more
sales. Good ways to get the information above are through reviews of purchases
on similar products, forums, discussions or even on social networks. You can
spread your information to some specific areas through brochures. Make sure you
hire brochure
printing cheap services.
A common mistake of the people who assemble an e-commerce is simply to create
and not to plan the structure. For example, what are the categories of your
site? How will you structure the products? How many photos? Will they have
videos? Buying button? Will you have a blog? How will it be used to attract
visitors? The proper structure of a website is critical to being able to have a
good sales conversion. You can find dozens of company tests that simply by
changing the buy button or even the side have had amazing sales changes.