How Politicians Are Making Use of SMS Marketing
The 2020 US presidential election season was met by challenges, witnessed new innovations, and completely changed history. Politicians have for years tried to better connect with their constituents via personalized letters or even pre-recorded phone messages. They hold in-person rallies to sign autographs and shake hands, visit businesses and schools to make an impression on community members. What is new is the prevalence of SMS marketing by politicians focused on…