Author: Sargeant

Posted on: March 12, 2018 Posted by: Sargeant Comments: 2

How Branding and Packaging Affect Consumer Behavior

It’s no surprise that the way products look on the shelf makes us either want to buy them or avoid them. Branding is one of the main aspects of the marketing mix that affects the decisions made by consumers along with having reliable labeling solutions that play a key role in presenting products in a way that’s both attractive and informative. Companies should make this a priority when designing packaging…

Posted on: March 12, 2018 Posted by: Sargeant Comments: 0

The Handmaid’s Tale Review

It’s one of the most talked about TV series in a while, so of course I had to watch it. The Handmaid’s Tale won various awards the past year and I could see why. I was hooked.

Posted on: March 10, 2018 Posted by: Sargeant Comments: 2

AV Super Sunshine “Smile”

AV Super Sunshine’s “Smile” ties together a number of distinct dance styles – the mid-1980s style of Frankie Goes to Hollywood, the 1970s electronic approach of Gershon Kingsley, and even bits of INXS and U2. The sheer depth of Smile means that listeners need to strap on a pair of headphones to hear everything that is going on. AV Super Sunshine come out with a new song that completely changes up…

Posted on: March 10, 2018 Posted by: Sargeant Comments: 0

Nadia Kazmi “Like A Cat”

Nadia Kazmi’s “Like A Cat” is an effort that calls back to the days of performers like Patti Smith and Suzanne Vega. The clear and driving vocals that are the focal point of Kazmi’s new single will lock listeners to the edges of their seats, while the instrumentation is no shrinking violent. Particular kudos have to be given to the emotive (and splashy) drums, the chugging bass, and the fashion…

Posted on: March 10, 2018 Posted by: Sargeant Comments: 0

Beca “In Deep Love”

Beca’s “In Deep Love” is a song that calls back to early Madonna with a tremendously engrossing synth line. The insistent beat that plays at the bottom of the single will get listeners out on the dance floor, while their is a sly, coy sound to Beca’s vocals that is truly special.

Posted on: March 10, 2018 Posted by: Sargeant Comments: 0

Annalise Azadian “Passenger Mirror”

Annalise Azadian’s “Passenger Mirror” is one of those tracks that hit on all cylinders. Azadian’s vocals are tremendous, showcasing the same complexity and range of performers like Lorde or Ellie Goulding. The vocals do tell a story, but the dynamic which they create with the instrumentation makes for an effort that will stick around with listeners long after the effort ceases to play. The track is able to exist at…

Posted on: March 10, 2018 Posted by: Sargeant Comments: 1

The Aces “Volcanic Love”

The Aces “Volcanic Love” is a powerful retro-infused song that melds together the rock of the 1980s with the alternative singer-songwriter style of the mid nineties to make for something wholly different from what is being played on radio rotation. Introspective guitar lines, a fullness to the backing beat contributed by the bass and drums, and rich vocals combine to tattoo the song’s melodies deep into the minds and hearts…

Posted on: March 10, 2018 Posted by: Sargeant Comments: 0

I Don’t Belong To You by Delicate Marie

I Don’t Belong To You is a powerful R&B track that is able to bring in hints of gospel and pop to make something truly special. Delicate Marie’s story-telling aspect takes listeners on a journey that is understandable by anyone that has been in that situation. The backing beat is vibrant, with additional vocal layers and booming bass inserted in at all the right places. Delicate Marie’s vocals do more…

Posted on: March 10, 2018 Posted by: Sargeant Comments: 0

Activities that should help you relax while traveling

While traveling, most of us have relaxation on our mind. It is true that relaxation is the most important thing and if we are not taking up activities that can help us stay relaxed from the start till the end of her journey, we are bound to regret traveling to a new destination.

Posted on: March 10, 2018 Posted by: Sargeant Comments: 0

5 Reasons Why You Should Hire A Roofing Contractor

If you are living in a property that has been around for a while then there are chances that it might be needing to undergo renovation sooner or later. Home improvement and renovations are one of the most mentally taxing and financially draining projects, however, they are also inevitable and need to be taken care of at some point in time. Roofing is one of the most tedious home improvement…

Posted on: March 10, 2018 Posted by: Sargeant Comments: 0

Four Tips to Increase Web Traffic While Optimizing Instagram for SEO

With more than eight hundred million worldwide users and a developing community of influencers, especially the younger generation, Instagram is the perfect social media platform for promoting your business. The fact that makes Instagram unique is unlike Facebook and Twitter, Instagram is not a web-hosted platform. The monumental figures of Instagram’s major audience have allowed many brands to make Instagram as their prime platform for social media marketing.

Posted on: March 10, 2018 Posted by: Sargeant Comments: 0

How to harness the power of Instagram for business? Top 4 ways to know!

Gone are the days when businesses used to insert advertisements in newspapers or spend huge amounts booking advertising spots on television. Most target customers of big and small businesses now spend more time on the internet than on reading newspapers or watching television. That is why companies have moved on from marketing to digital marketing and use a variety of virtual tools to promote their brands of products or services.…

Posted on: March 10, 2018 Posted by: Sargeant Comments: 0

Simple Tips to Use Instagram Hashtags for E-commerce Marketing

E-commerce marketing is vital to the success of your brand. Business owners have to resort to marketing on Instagram on a regular basis. Experts say you should strategically make use of hashtags for your business. They are the best tools you can use to reach out to the targeted audience. Hashtags help you to improve customer engagement and boosts the web visibility of your brand.

Posted on: March 10, 2018 Posted by: Sargeant Comments: 0

Where Are We “Not My President”

Where Are We’s “Not My President” is a hard track to pin down. The haunting vocals laid down here by Indee are haunting, while the atmospheric sound of WAW’s instrumentation effortlessly move through indie-rock and ambient music. Hints of Interpol, Muse, and even the spiriti of Subdivisions-era Rush can be picked up here. The track is surprisingly deep, meaning that fans will have to play Not My President multiple times…

Posted on: March 10, 2018 Posted by: Sargeant Comments: 1

Rocky Athas “Dictator”

Rocky Athas’s “Dictator” is a track that ties together hard rock, honky tonk, and even hints of country rock. Building off of the tradition of performers like Stevie Ray Vaughan, Rocky Athas is able to create a crisp arrangement that is authentic and tremendously affecting. The guitar work is fantastic, while the drums and bass are vital in providing an unparalleled depth to each section of this single. With considerable replay…

Posted on: March 10, 2018 Posted by: Sargeant Comments: 2

Xavier Toscano “Never Wanna Leave”

Xavier Toscano’s “Never Wanna Leave” is a track that deftly blends together pop, rock, and EDM in a fashion that his latest single could easily garner airplay on a wide variety of stations. Of particular note during this cut has to be the strong, emphatic beat that is interlaced throughout. A more delicate piano line allows for the track’s tempo to ebb and flow; the production of Never Wanna Leave…

Posted on: March 10, 2018 Posted by: Sargeant Comments: 0

The Soft Spots “Goodbye Again”

On their new single “Goodbye Again”, Philadelphia’s The Soft Spots create a fuzzy sort of indie rock that links together The Smiths, The Cure, and adds their own unique take through the presence of a synth and guitar-heavy backdrop. The heavenly vocals provide the perfect counterpoint to the insistent drum beat and sizzling guitar work that comprise the backdrop for the song. Distinct movements within Goodbye Again keep listener interest…

Posted on: March 10, 2018 Posted by: Sargeant Comments: 0

Olive “Senseless”

Olive’s “Senseless” is a wonderful chiaroscuro of the light, higher octaves achieved by Olive’s vocals and the darker, more resonating sound presented by the drums, bass, guitars, and the rest of the song’s instrumentation. Together they make for a timeless track, one that is able to feel current and contemporary while taking a goodly amount from 1960s pop and rock performers. Listeners will love the dynamic of the vocals and…

Posted on: March 10, 2018 Posted by: Sargeant Comments: 0

J U S T P R O C E S S “I Already Know” ft. Joannie Jimenez

J U S T P R O C E S S’ “I Already Know” (which features Joannie Jimenez) is a chill effort that continues to show more of itself each and every time a listeners plays it. The dichotomy between electronic and human pushes each to an entirely higher plateau, while the resulting track takes on hints of trip-hop, R&B, and electronic genres. With a bit of jungle and trap…

Posted on: March 10, 2018 Posted by: Sargeant Comments: 0

Sophie Simmons “Black Mirror”

Sophie Simmons’s “Black Mirror” is bar-none the best introduction we’ve had to a modern performer. There is such an honest and heartfelt sound that is cultivated during this single. Hints of pop, EDM, and indie are weaved to make something absolutely beautiful. Simmons’s vocals do more than just tell a story; each line sung during Black Mirror adds considerably to the overall instrumentation of the effort. Moving between the stanzas…