If you love brewing beer, and you want to run a business, you should really start a beer brand of your very own. It is a great way to practice your craft, and potentially make some money at the same time.Before you invest any of your time and money on the project, you should know what you are doing. Here are 7 tips for releasing a beer brand.
- Do a Market Study
Before you go off and invest money on this business, it is important that you do market study. A market study is a process a business usually undertakes to find out the potential rewards and risks of any business venture. Remember that you will be investing your own time and money into this venture, and even if you are passionate about it, if you’re not ready you will undoubtedly struggle.
- Know your Competition
Like any other business that is just starting out, your biggest challenge will most likely be already established companies. Remember that there are already a lot of beer companies out there, and if you want your product to stand apart from your competition, it is important that you do research on your competition. Find out what makes their company so successful and try to emulate their business strategy.
- Come up with a Great Beer Recipe
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Even if you already know a lot about beer making, it is still important that you do your research and create a truly unique product.While it might be okay to stick to your usual method of beer making, okay won’t cut it in the big leagues. You will need to try out various methods for making beer.
There are many types of beer such as pale lager and pilsners,brown ale, stout, German Bock, and Wheat beer to name a few. Each and everyone of these beer types are popular, and you brew them effectively. However, if you want your beer brand to make a name for itself, you should strive to make it as unique as possible. Don’t be content with just following other people’s recipes. Instead, you should invest time, resources and effort to create a truly memorable brew.
- Market your Product as Early as Possible
Months before you even release your product, it is very important that you market it as early as possible. By marketing your product, you are creating a sense of anticipation for it. You are also establishing a potential market for all your products.
Back in the day, marketing was a lot more complicated and expensive. You will need to spend a good amount of money in order to get your product featured in a newspaper article or television advertisement.
Nowadays, with the rise of social media, marketing has become much more accessible for smaller companies. Through social media sites such as Facebook, Instagram, and Twitter, you could potentially reach thousands of people. Through your Facebook account, you could tag all your Facebook friends, and have them spread word of your product. You could also post images of your beer through Instagram, and consistently tweet about it through Twitter. The best thing about using social media, is the fact that it won’t cost you a thing.
- Come up with a Great Name
If you want your beer brand to be as recognizable as possible, it is important that you come up with a great name for it. If you look at the other beer brands you will notice that they all have great names. This might seem trivial, however, you should remember that in branding, the name is essential. If your name is not striking or memorable enough, you will have a hard time with making an impact with customers
- Create a Website for your Company
If you want your beer company to feel as legitimate as possible, it is important that you create a website for it. A website will act as your main marketing platform. You could use other social media sites, however their main focus should always lead to you
Remember that an attractive website will be able to draw people’s attention to your brand. It is also a great way to inform people about your product. Make it a priority to write about your beer and how and when the company was first founded. It is also a good idea to show how the beer is brewed, packaged, and shipped. From a branding perspective, it is a good idea to choose a company color scheme, that way, people will be able to recognize your work from just a glance.
- Host a Product Release
Once you have everything in place, it is important that you host a product release. Think of the product release as your company’s debut party, so it should be as eye-catching as possible. When you host your product release, it is very important that you select a fitting venue for it. The venue should be large enough to hold a large number of people.
Aside from the venue, you should also invest in quality booths. During your product release you will most likely need a lot of booths. You’ll need a booth for registration, for free samples, for selling, and even for minor events such as beer drinking contests. If you are going to use booths, they will need to be aesthetically pleasing and uniform as well. This is where companies such as Aplus come in handy: it is a company that specializes in customized booths and displays. If you are interested in good quality booths and displays, then Aplus trade show displays are exactly what you need.
Aside from the booths, it is also important that you bring a large supply of your beer, remember that this is a great opportunity to sell as much as possible. It would be a disaster if you ran out of beer.
Conclusion
Starting a beer brand is both exciting, and challenging. It is a great opportunity to start your legacy as a beer brewer, but there are also a lot of competitors to contend with. With these tips, you’ll be able set up a noteworthy beer brand.