Heavy, one of the webâ€™s leading online brands and the leader for 18-34 year old guys, today announced a challenge to Sum 41â€™s fans:Â shoot a video of you pulling a prank on one of your friends and send it to http://sum41.heavy.com for a chance to be Sum 41â€™s roadie at House of Blues in Las Vegas, Nevada on August 19th.Â Sum 41â€™s â€œRoad to Ruinâ€ webisodes documenting the bandâ€™s time on the road will premier exclusively on Heavy.
â€œSum 41 is a talented (and mischievous) band that has a knack for using online video to create an intimate relationship with their fans,â€ said Jason Marks, VP of Programming for Heavy.Â â€œWe think this a perfect opportunity to get fans involved in Heavyâ€™s unique brand of engagement, and really spotlights the advantage for Sum 41 of partnering with Heavy, a site with original programming and a strong editorial voiceâ€”as opposed to just throwing their videos into a vast pool of undifferentiated content.â€
Sum 41â€™s fans have until August 10th to upload their best prank videos to Sum 41â€™s page on Heavy at http://sum41.heavy.com/.Â The winner will be announced on August 13th.Â The winner will be flown by Heavy to Las Vegas for a two-night stay, where the winnerâ€™s day as a roadie will be documented in the next episode of â€œSum 41: Road to Ruin.â€
Heavy is one of the webâ€™s leading consumer media companies and the leader for 18-34 year old males, which is a key demographic for marketers and advertisers.Â Heavy combines its own unique programming with those of its users to create an environment where you can control and even participate in your own media experience.Â Heavy empowers its audience to share, editorialize, and create their own content as well as provide its own library of programming.Â Heavyâ€™s programming staples include â€œSuperficial Friends,â€ â€œKung Fu Jimmy Chow,â€ “The Massive Mating Game,” “Heavy News,” “Behind the Music that Sucks,” “Heavyâ€™s Angels,” “Contagious,” “Blisster” and “Tourettes Cowboy.â€ Portions of Heavy’s library of animation and live-action shorts are available on Verizon V-Cast, Verizon Fios, Comcast VOD, Tivo, Sony PSP, Apple iPod and Joost.Â Advertisers on the broadband network include Coors, Nissan, Panasonic, Diesel, Axe, Sony and Nike.
About Sum 41
Sum 41 is a Canadian rock band from Ajax, Ontario. The current members are Deryck Whibley, Cone McCaslin, and Steve Jocz.Â Sum 41 reached mainstream success with the release of All Killer No Filler, which sold over 2 million copies. The album was made popular due to the hit singles “Fat Lip” and “In Too Deep”, the former reaching number 1 on the US Modern Rock charts.Â Since signing a record deal with Island Records in 1999, the band has released four studio albums, two live CDs, two live DVDs, over ten singles and sold millions of copies worldwide. As of 2006 the band has performed more than 600 times and has become famous for their world tours that are usually more than a year-long.