Drinkaware, the UK’s leading consumer facing charity promoting responsible drinking, has joined up with homeless charity CRISIS in a unique fund raising initiative.
Beth Ditto, The Enemy, Paul Weller, New Young Pony Club, Graham Coxon, Supergrass, Drew McConnell (Babyshambles), Ed Harcourt, Pearl Lowe and Andy Rourke (The Smiths) are forming a new supergroup called Crisis to help fight homelessness. The band will write and record a one off track called Consequences, based on the well known children’s game.
Jean Collingwood, Chief Executive of The Drinkaware Trust commented today: “The Drinkaware Trust’s remit is to positively change the national drinking culture in order to reduce alcohol misuse and minimise alcohol related harm. British teenagers, along with those in Ireland and Denmark, are among the heaviest teenage drinkers in Europe. The average consumption among Under 15s has increased from 5.3 units in 1990 to 11.4 units in 2006 (Smoking, Drinking and drug use among young people in England in 2006\; Headline Figures). In addition, we know that some 50% of homeless people are dependent on alcohol.
“We are delighted to sponsor the Crisis Consequences project which will use live and recorded music and online media to create nationwide engagement. Many people become homeless as a result of dependency on alcohol which has started in their early teens. By working together to make the under 20’s
aware of the consequences of alcohol misuse, we hope to help prevent dependency and the possibility of homelessness in later life.”
This innovative fundraising initiative will raise money through record sales and tickets to Consequences Live, an all day music festival at The Roundhouse, Camden (2nd March 2008). 250 tickets, priced at GBP45, are being released early, available on a first come first served basis from http://www.crisisconsequences.com. Drinkaware have launched an online competition that offers a host of prizes including a chance to win tickets to the event – for details visit http://www.drinkaware.co.uk.