Long Beach’s native godfather Snoop Dogg has long been a hip hop favorite on both coasts and everywhere in between. The rap superstar and multi-platinum artist is set to release his ninth solo LP, “Ego Trippin,” in March 2008 through Doggystyle/Geffen.
The premiere single, produced by Shawty Redd, titled “Sensual Seduction,” is an ode to the early eighties and will surprise and entertain fans both old and new. The catchy up-tempo showcases Snoop’s talents in a completely different capacity, unlike anything we have ever heard from the rap veteran. “Sensual Seduction” features Snoop playing both the singer and the rapper, crooning about fleshly desires through melodic verses. On it, Snoop’s vocals are reminiscent of the signature “talk box” machine, inspired by the funk sounds of Roger and Zapp.
The video for the single was directed by Melina, known for her vibrant hued and fantasy-like shots (Eve “Tambourine, Ludacris “Money Maker”). The entertaining video takes viewers back to the early eighties and pays homage to some of Snoop’s favorite artists like Roger Troutman, Rick James, Prince and others from that time. Taking a cue from the era when music was all about having fun, the video showcases video vixens channeling the Mary Jane Girls and Vanity 6, while Snoop plays the leading man.
Consistently the entertainer, Snoop wanted to pay tribute to his personal favorites while updating the sound. Snoop says, “Sensual Seduction is like a throwback feel-good song. I wanted to have fun with this one … and the video is crazy!”
The highly anticipated video for Sensual Seduction will be world premiering on TRL as well as joining forces with Rhapsody to do a “Pod Takeover” on Wednesday, November 28th. Snoop will also personally deliver and premiere it on BET’s 106 & Park on November 29th. In addition, the video will receive an All Day Premier on MTV as an Unleashed, part of TRL’s Spankin New Lyric Week as well as air on MTV’s Sucker Free, all on November 29th.