â€˜Sup is to interviews that Shredding Paper is to reviews. However, interviews can be constructed a myriad of ways and questions can be asked pretty much any way to get to any final point. To keep it short, interviews are a much more versatile way to get to know a band or act, and allow for the act to verify or deny certain things that must be taken as speculation during a review. â€˜Sup really runs a gamut of different styles, moving freely between indie-rock and punk to rap and emo, interviewing Nada Surf, Murs, Ted Leo, and Paul Barman all in the same issue of the magazine. Even the reviews in â€˜Sup are more cultured and well-rounded than the average ones found in an independent magazine, pretty much achieving Pitchfork Media-deepness with much less fluff than Pitchfork tends to throw in with each review. A sort of know-it-all smugness runs its course through the magazine, whether it be the editorâ€™s claim that they are known as a zine that talks to all the big bands before they hit it big, or the MC Paul Barman interview in which Paul himself takes a very condescending tone. The layout is pretty typical, with everything placed into columns, broken up into the typical picture/text dialogue, and the advertisements even look snazzy! â€˜Sup is probably also the only zine Iâ€™ve ever seen that has an advertisement for a beer company â€“ probably a small market one (â€œRheingold Beerâ€), but the fact that an alcohol advertisement made it into a somewhat independent magazine still tickles me. Worth your money! (I understand its free, but its worth it even if you spent $3 or $4).
â€˜Sup #11 (Free, The Zoo York Institute, 1384 Broadway, NY, NY 10018)