Atmosphere’s When Life Gives You Lemons Due Out 4/22 on Rhymesayers

 Atmosphere, the prolific duo of Slug and producer Ant are set to release their highly anticipated sixth official studio album When Life Gives You Lemons, You Paint That Shit Gold on April 22nd 2008. The acclaimed Minneapolis-based hip hop group have performed over 2000 shows and sold well over 1 million units worldwide as the flagship artist on the independent label Rhymesayers Entertainment.

The initial pressing of When Life Gives You Lemons, You Paint That Shit Gold will be packaged as a 40 page hard cover black fabric book with gold embossing.  The book contains lyrics, album credits and a illustrated children’s story written by Slug.  This limited package will also include a bonus DVD with over an hour of live footage and extras from the final shows of the Everybody Loves A Clown tour shot at First Avenue nightclub in Minneapolis, with Dolby 5.1 surround audio.

Atmosphere’s last full-length, 2005’s You Can’t Imagine How Much Fun We’re Having, propelled the group to performances on Late Night with Conan O’Brien and Jimmy Kimmel Live, as well as over 160 headlining shows in the U.S., Canada, Europe, Australia, New Zealand, Japan, and South Korea. The album debuted at #1 on the Billboard Indie Chart with 19,000 units sold during its first week of release, while maintaining on the ITunes U.S Hip Hop  top 100 for 3 months.

In 2007 Slug and Ant further solidified their place as one of the most prolific and consistent groups in hip hop.  Without a formal release Atmosphere released volumes 9, 10 and 11 of their limited Sad Clown series.  Seasonal ep’s that left fans salivating for more. said of Sad Clown Bad Summer Number 9 and Sad Clown Bad Fall 10 – “Atmosphere is on a nice between-albums roll.  The second consecutive reason to look forward to the full-length When Life Gives You Lemons…”.  Feeling the holiday spirit Atmosphere then treated their fans to a free new full-length album via the web called Strictly Leakage on Christmas eve.   Response was overwhelming with over 60,000 downloads in less than 2 weeks.

When Life Gives You Lemons, You Paint That Shit Gold, will mark Atmosphere’s most complete album to date.  Recorded in the dead of Winter, and influenced by fatherhood, Slug’s storytelling and ant’s lush melodies have never been more poignant. Atmosphere will tour the U.S and Canada performing release parties in support of the new album in 15 cities  beginning on April 22, 2008.

Press On Atmosphere:
“This Minneapolis indie rap hero has potential to spare, delivering taut, complex rhyme narratives with everyman earnestness.” –ROLLING STONE

“With passionate inflection and pristine delivery, Slug toggles neatly among the poetic, preachy, and provocative, sometimes hitting all at once.”

“Minneapolis’ greatest gift to hip hop.” –PAPER MAGAZINE

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Author: James McQuiston

Ph.D. in Political Science, Kent State University. I have been the editor at NeuFutur / since I was 15. Looking for new staff members all the time; email me if you are interested. Thanks!

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