LOUIS PRIMA JR. Releases ‘RETURN OF THE WILDEST!’ July 10

For five decades, Louis Prima Sr. stayed at the forefront of the entertainment world. With his inimitable style and musical prowess, he has remained an influential figure to artists and fans alike. Prima tunes are constantly used in movies and on TV, as well as in chart topping covers by David Lee Roth, Brian Setzer and Reba McEntire, just to name a few.

Now, LOUIS PRIMA JR. (www.louisprimajr.com) is stretching the boundaries between the swing and rock eras, turning up the fire and adding blistering energy to a batch of Prima classics on Return of the Wildest!, his debut album on Warrior Records/Universal Music Distribution.

Prima Jr.’s debut album draws from his legendary father’s catalog, while revving up and dynamically re-imagining the songs for the current generation with eclectic, ever-evolving tastes. With fifty years of Prima music to choose from, the entertainer had a wealth of material to work with and ultimately chose songs that fit in best with the strengths of his band. The set list on Return of the Wildest!, as in his live shows, includes a mix of familiar classics (“Jump, Jive, An’ Wail,” “Just A Gigolo/I Ain’t Got Nobody”) and award-winning gems not immediately associated with Prima (“Oh Babe,” “Sunday Kind Of Love”).

Recording Return Of The Wildest! at The Tone Factory in Las Vegas (owned by longtime friend Vinnie Castaldo, who co-produced the album with Prima), Prima Jr. went old school, recording mostly live, as his father did, to maintain the energy and flow of the music. He recorded the rhythm section live in three days, then the horns in two and vocals in one. To ensure that the live energy translated to the final product, he bucked conventional modern wisdom, and while doing a bit of editing, didn’t do any major Pro Tools fixes.

Louis Prima Jr. has traveled a long road to carry on his father’s amazing legacy— starting with the drums at age five, piano at seven, guitar at eleven, and eventually the trumpet through his high school years. His professional journey began in the ’80s, fronting rock bands until he finally settled into his father’s style and music. Since 1995, Prima Jr. has juggled a part-time music career while raising his two children and working as a food and beverage manager.

While he had been dabbling with the current concept since the mid-2000s and performed off and on in the intervening years, Prima Jr. finally felt right about committing full-time to recording and performing again when he found band mates who were as dedicated as he was to making it happen.

These past few years, working with a powerhouse eight-piece, brass infused band called The Witnesses—the same name Louis Sr. called his trusty backing cats—46-year-old Prima Jr. has been touring the world, celebrating his dad’s legacy with what he calls, “an updated sound, what my father would be doing now if he were still with us. He always evolved with the times. In the ’70s, he had a preeminent Hammond B-3 player and rock guitarist playing with him. If he had amps and today’s technology available, he would sound like us.”

“My goal was to create a show in my father’s style but with a contemporary vibe and rock twist that would be like no other,” he says. “It was important for me to find a group of musicians who, like me, believed in creating something unique. I didn’t just want part-time chart readers, but musicians with whom I could create a cohesive sound, guys who live and breathe music. The four-piece rhythm section has hundreds of years of combined playing experience, and all are, like me, seasoned rock musicians who believe in the power of performance. My three-piece horn line has some young California cats that grew up listening to and studying my father’s music and know how to entertain.”

Joining Prima Jr.’s band of seasoned rock musicians is renowned singer, actress and musical theater performer Sarah Spiegel.

While many large ensembles have members rotating in and out based on availability, this “family” of Witnesses has more of a rock mentality, in which the band that plays together, stays together—and plays together as friends after the shows are done.

Anyone who comes to hear a mere “tribute show” should be prepared to have their socks knocked off – or stay away. Prima Jr. isn’t keen on nostalgia – he comes to rock!

Bringing a new energy and current attitude to the music, Prima Jr. and his band are less concerned about reliving the past than about creating a future for it. More than a tribute show, like the kind you might see in a supper club, he has created a bona fide rock act that pays tribute in a concert atmosphere.

Since their recent breakout performance at the New Orleans Jazz and Heritage Festival (aka Jazz Fest) in Prima Sr.’s hometown, the ensemble has performed everywhere from Seattle to Palermo, from small clubs, performing arts centers and major casino showrooms to some of the largest music festivals in the world.

One of the highlights of this musical odyssey, and a proud moment in Jr.’s life, was on July 25, 2010, the year Louis Sr. would have turned 100. Prima Jr., Spiegel and The Witnesses were present when the legend received his long overdue posthumous star on the Hollywood Walk of Fame. Prima Jr. accepted the star on his father’s behalf, and then Prima Jr. and his band performed a rousing homage to his father, that had the thousands of spectators and paparazzi dancing in the street, turning Hollywood and Vine into Mardi Gras.

One of the keys to the success of Prima Jr.’s live show (and, for those who haven’t yet had the experience, the recording) is that, despite his dad’s iconic designation as the “King of Swing,” the band doesn’t lean solely on that form. Interestingly, Prima Jr. has always believed that Prima Sr.’s vibe was more rooted in New Orleans street music and Southern Dixieland than in swing. “The brilliance of it is that it’s accessible to any genre,” he says, “and it’s not swing; it’s Prima!”

Author: James McQuiston

Ph.D. in Political Science, Kent State University.

I have been the editor at NeuFutur / neufutur.com since I was 15. Looking for new staff members all the time; email me if you are interested. Thanks!

Leave a Reply

Your email address will not be published. Required fields are marked *