Natsume Announces Afrika for PlayStation 3

Natsume Inc., a worldwide developer
and publisher of family-oriented video games, today announced that it
will publish “AFRIKA” for the PLAYSTATION®3 computer entertainment
system. The company’s first title for PLAYSTATION®3, “AFRIKA” takes
players on a photographic safari of Africa and its exotic animals. The
game will be available at retail early fall 2009.

“We are very excited to be releasing “AFRIKA” in North America, and
thrilled to be working with Sony Computer Entertainment Worldwide
Studios,” said Hiro Maekawa, President and CEO of Natsume. “The team
has put an incredible amount of work into replicating the African
safari experience, and the results are simply breathtaking.”

In “AFRIKA”, players step into the role of a freelance photographer
exploring a brand new conservation area. They’ll document the wildlife
and photograph incredible sights such as a titanic clash between
hippopotamuses, a pride of lions watching over its playful cubs, and a
cheetah’s lightning-fast chase as it runs down its prey! All of the
game’s animals and environments are rendered in photorealistic detail
with animals that move, behave, and interact with each other just like
their real-world counterparts.

The photography in the game is as meticulously modeled as the animals
themselves; players will need to learn from the game’s innovative
photo-grading system and compose their photographs with the eye of a
professional photographer if they want to earn top dollar. The money
they earn can be used to purchase new licensed lenses, cameras, and
safari equipment. If players are good enough, they just might find
their photograph on the cover of National Geographic.

Produced in cooperation with National Geographic, “AFRIKA” features a
wealth of information about each of its animals, including footage and
photographs from the magazine!
Players can take a safari with “AFRIKA” when it ships to retail early
fall 2009. For more information, please visit www.natsume.com.

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About Natsume
Natsume Inc. is a worldwide developer and publisher that specialize in
unique and family-oriented interactive entertainment software for a
variety of platforms. Most known for publishing Reel Fishing and
Harvest Moon, Natsume is dedicated to producing quality video games.
For more information about Natsume Inc., visit www.natsume.com

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