Sandpeople – “Hate Aside” Behind the Scenes

Sandpeople, a 10-artist collective, recently hit the streets of the city they call home, Portland, Oregon, for the video shoot of their latest track “Hate Aside.” This video, a behind the scenes look at the shoot and at Sandpeople themselves, is both a serious and hilarious take on who the hip-hop group really are. From the opening cut of a dubbed Muppets movie to the group’s closing remarks, placed at the end of the video almost like a hidden track, the viewer gets a great look at the family-like quality that exists amongst the crew. At the same time, whether they’re on the streets or on their couch, the collective’s emcees and producers are introducing members and explaining the making of the video. Playing behind all the information and all the jokes is the featured track “Hate Aside.” Catch this song and more on Sandpeople’s latest release, the Long Story, Short… EP, out now on Sandpeople Music.

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The Background:

Since the 2005 release of Sandpeople’s debut album, Points of View, the group has seen a growth not only in their own numbers, but also in their rate of musical output. The Sandpeople collective comprises 10 members and several sub-groups, each recording and releasing their own respective works in conjunction with the group projects. The crew’s original members include founding member, Mo-B, as well as ILLmaculate, Onlyone, Gold, iame, Al-One, Simple, and DJ Spark. Later, per request of Mo-B, producer Sapient and rapper Ethic joined the original eight. Points Of View, an album recorded over a two-week span, quickly grabbed the attention of music fans everywhere, creating a cult-like following and spreading virally along the west coast and underground hip-hop scenes. That buzz lead to a yearlong courtship by Epic Records, which, although not resulting in a deal with the label, proved very influential and educational for the crew. Outside of the collective, various Sandpeople members have received numerous solo accolades as well. ILLmaculate, a Portland native, was crowned champion of the 2004 Scribble Jam Rap Battle at the age of 17, and group producer, rapper, and multi-instrumentalist, Sapient, has garnered recognition from his work with artists such as Inspectah Deck, Sean Price, and Aesop Rock, just to name a few. Sandpeople’s newest effort, the aptly titled EP Long Story, Short…, is the product of insight gained from their major label courtship and the deeply ingrained work ethic and self-imposed high standards of the crew. With a new full-length on the way, the EP serves to show the continued growth of the crew, both individually and collectively. Long Story, Short… is available everywhere via Sandpeople Music.
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Behind the Scenes of the “Hate Aside” Video Shoot

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