In their latest single, Big Urban get back on the scene by poking fun at it. In a day and age (especially in Brooklyn) where the term “hipster” is thrown around without regard, Big Urban looks to spell out the meaning, in no uncertain terms, for those who have forgotten the origin of the label. Emcee Krayola Spectrum lays it out plainly when he states, “Your mother is a hipster / Ain’t no doubt about it / Seen her at the cool place/ She had on an outfit / She’s a cynic / Seen her at the clinic / She made a point to point out all the celebrities.” Though it may be just as in vogue to talk about hipsters as it is to make fun of them, Big Urban has a flawless approach to the topic which, therefore, makes it all the more hilarious. Producer Scott Thorough’s beat sounds like he dunked The Cool Kids in the Gowanus Canal and then sampled them, and the resulting sparse beat helps put more focus on Krayo’s confrontational lyrics. Be on the lookout for Big Urban’s debut EP It’s Not So Much The Heat, It’s The Humidity, coming soon via Embedded Records.
Big Urban is the collaboration of emcee Krayola Spectrum on the mic and producer Scott Thorough on everything else. Both native to Brooklyn, Kray and Scott are members of the Nuclear Family, a Brooklyn hip-hop collective also including Baje One, DJ Snafu, Tone Tank, Probe Cellsplitter and N.E.M.C. Kray and Tone Tank make up the group Iller Than Theirs, who released their self-titled debut album on Embedded Records in 2007 and a follow-up, Wash, Rinse EP, in 2008. Scott is also a member of The Boys & Girls Club and also does production for Baje and Snafu’s group Junk Science. Big Urban describes their music as “a failed attempt to make popular commercial rap music that failed horribly but came out sounding weird and interesting anyway.” Their debut EP It’s Not So Much The Heat, It’s The Humidity will be released via Embedded Records this summer.
“Your Mother Is A Hipster”
“Love Is Battle” featuring StarPower
“Snap To The Future”