Posted on: April 2, 2019 Posted by: James McQuiston Comments: 0


Almost everyone knows about Spotify, if you happen to be one of the unlucky people who don’t, then I’ll gladly explain what Spotify is. Spotify is a digital music streaming app or service that has millions of songs in its library, that’s right millions; and not just songs, but also podcasts and videos from tens of thousands of artists. The coolest thing about Spotify is that there’s two versions of it, free and premium. They give you the chance to test it out and explore in the free version in addition to promotions that provide you a free month if you’re a new subscriber. Artists make most of their money by touring and signing with record labels, some say about 80% of their profit is through touring. Spotify provides something beyond profit through streaming, they provide outreach for artists to be known and heard. We’ll be giving you a quick brief on how Spotify can help independent artists from all over the world.

Fan First Concept

“Fans First” is a marketing program that gives the artists the chance to interact with their most hardcore and loyal fans. It allows artists to give rewards to their most valued fans; giving them exclusive offers, like arranging private gigs to a few chosen fans. This kind of marketing allows artists to become closer to their fans and build a name for themselves by giving fans a sneak peak of the details and the dynamics of the artists. Artists can consider this as an investment to become more popular.

Difference Between Other Streaming Services

Listening to music on-demand sounds much better for the public rather than artists, especially artists who may not have a large fanbase on online streaming platforms. Platforms like Youtube place ads in the middle of videos which can be pesky when you’re really getting into the music. Spotify also places ads on their app, but their frequency is less and placed before the song’s beginning if you’re using the free version. Spotify can generate some money if you start getting more fans; the maximum pay for a stream is about 0.0084 cents, which isn’t a lot for new independent artists.

Getting on Spotify is Easy

If you’re with a label, then that will probably be taken care of smoothly, but a lot of independent artists don’t have a record label to take care of their music promotion. Spotify doesn’t directly allow independent musicians to directly submit their content onto their library; instead, they have to work with an aggregator or a distributor to help you put your content on there. The bright side is that it’s a very quick and relatively cheap process overall.

Final Thoughts

Spotify isn’t the greatest revenue source for independent artists, but the value of the great reach it provides surely makes up for that. Spotify is only getting bigger and their algorithm allows unknown artists to be found out as long as their genre matches related content. An investment in Spotify will give you the right start you need.

Leave a Comment