Although real estate business is always growing, due to the high competition, agents need to constantly come up with ideas on how to get new clients. And while there are plenty of sources for real estate leads, in this article, we share 7 underlooked ideas that do not take up much of your time and are easy to tackle.
1. Answer questions online
When you have a question and no one in your close circle knows the answer to it, what do you do? That’s right, you use the Internet. And that’s what your potential clients do too. You can easily find platforms where people ask questions about real estate. By sharing your expertise and answering these questions you will help people, gain their trust, and, potentially, obtain new clients.
2. Use email and text messages
Although some sources report that email lost its former popularity and is not as widely used anymore, yet, there is a big number of people who still use it. However, you can reinforce your email campaign by using automated text messages. Mobile marketing also allows targeting people based on their location. Currently, this is one of the most efficient ways of generating new leads and getting in touch with new clients.
3. Provide useful content
As realtors in Yuma AZ do, you already have a website or a social media platform. And while it already advertises your services, it can also serve as a helpful resource for people who visit your webpage. Additionally, you can consider flyers for your real estate business in order to increase awareness and target local leads. The more people find your content useful, the bigger the audience you will have, which consequently results in more leads. Additionally, it will make you stand out among your competition.
4. Offer live property tours
Another great way to attract attention to your business is by offering virtual tours. Photos are great, but videos provide better visuals and allow all those watching to see the property from a different view than pictured. The popularity of Instagram Stories and Snapchat demonstrates that this trend is a great marketing tool. Not only does it brings eyes to the properties you offer, but it also makes you sell them faster.
5. Ask for referrals
Although quite obvious, this method of getting new leads is seriously underrated. If you have done a good job and your clients are satisfied, they will be more than happy to spread the word and recommend you to the people they know. That is why you should ask all your customers for referrals. You can even implement some rewards as a way to thank people for introducing new clients.
6. Use the expired list
This is another commonly overlooked idea of making new clients. Quite often, owners whose properties are in the expired list are still waiting to sell. By contacting them to follow up on their listing you can convert them into new leads. However, it is essential to figure out what the initial problem was that caused the property to get expired. Once you have a clear picture, you can offer the owners a strategy or solution on how to sell their estate.
7. Share client reviews
If you do something good and get praised for it, there is no need to be shy about it. Share it. After all, we make most of our decisions about what product or service to choose based on reviews, don’t we? And thanks to positive reviews left by your previous customers you can get new ones.
With these ideas, you are bound to generate new leads without spending much time and effort. By practicing them on a regular basis you will come up with even more new ways on how to attract new clients.