Instagram is more than a photo-sharing platform. It is a multi-level tool that you can use as part of your marketing strategy to build a successful social media image. You may use it to grow a business or to develop an influencer persona.
If you want to become a successful social media strategist on Instagram, you have come to the right place. Here are a few tips that will help you stay relevant to your followers, attract a larger audience and defeat your competition!
Create a Business Profile
Most people realize the great financial possibilities of Instagram only after using a personal account for a while. It is time to stop posting your holiday photos and quirky cat memes. If you want to take your account to a new level, you should create a business profile.
You can simply switch your account to business from the “Settings” panel. From now on, you can optimize your marketing plan. You get access to Insights analytics tools and find out more about your audience. This option also reveals how your posts perform and how to adapt your content in the long run.
Customize Your Instagram Settings
Once you have a business profile, you need to invest more time and creativity in building it. Everything from the bio page to your logo has to be impeccable. Most of the people that will visit your account may be potential customers or collaborators. You do not want to look unprofessional.
Make sure that you have a specific theme for your account, and stick to it! Write a short, but conclusive description in your bio and add a link to your company’s website. Next, you should post only high-quality content that is relevant to your company or your influencer persona.
Use the Free Social Media Tools
If you don’t know a lot about your audience, you should use the great free tools that Instagram offers. The Insights tools can provide plenty of demographic data about your followers. You can find out their age, gender, location and their preferred time to visit your posts.
Depending on your marketing plan, you may choose to select certain segments of your audience. Then, you can tweak your content to appeal more to them. This target segment will represent the backbone of your following and the basis for a successful, long-term strategy.
Master Instagram Stories Features
Instagram Stories have been around for more than 3 years, but they are still highly relevant. These 24-hour slideshows of photos and videos can become powerful marketing weapons in the hands of successful social media strategies.
First, and foremost, Instagram Stories help you generate leads. You can use the short clips in the collage to post links to other websites. They could increase traffic to your website or to the products that you promote or sell. This way, you can monetize your activity with very little effort.
Employ the Help of Professionals
Competition is stiff on Instagram. If you are just starting, it will be difficult to make it alone. You will need the support of professionals
Your best choice is to work with social media experts from Smmrank. This independent media platform covers a wide range of social network topics. Its main goal is to offer powerful tools that help users develop successful projects on social media. With their experience and professionalism, you can become a successful strategist quickly and easily.
Get the Attention of Big, Successful Brands
Another great way of building a successful marketing strategy on Instagram is to attract the attention of big, successful brands. You can easily do so by using similar hashtags as they do or by tagging them in your posts.
Additionally, you can comment on the posts of big brands. There is a minimal chance that they will respond to you. However, their followers will notice your activity and may be inclined to visit or follow your account, too.
Work with Better Ranked Influencers
If your goal is to become a powerful figure on Instagram, then you need to ask for support from more experienced users. This photo-sharing platform has helped many people come out of their anonymity. They have become relevant figures in their niches, and some of them may be willing to lend a hand.
Find the most relevant influencers for your business, and ask them for collaboration. You may either swap product promotions or appear in the same posts together. This easy technique will help both of you exchange a significant number of followers.
Improve Your User Engagement Rate
You can never have a big enough audience on Instagram. There is always room for improvement, and you should always look to attract more people to your account. Whether you do it organically or with the help of Social Boss experts, you must get more followers.
Once you have a solid following, you should look to improve your user engagement rate. The more you communicate with your followers the bigger your chances of success will be. Make sure that you respond to as many comments on your posts as possible. Tag some of your followers in your posts and propose polls and contests to entertain your loyal admirers.
Become an Influencer in Your Niche
When you reach an authority position in your sector of activity, you must strengthen it with consistency and commitment. At this point, your success results from your ability to stay ahead of your competition.
Improve your influencer persona by always posting premium quality content. Get more followers anyway you can, and remain relevant with the help of Insights tools. Also, try to get bigger and more notorious brands to link your name to their image.