Digital marketing is as important as traditional forms of marketing for business growth. Even though each company has specific goals that it is trying to achieve, most of the time, it is about reaching more and more customers and convincing them to buy your product. To be able to do this effectively, all companies try to take advantage of the various marketing resources and technologies available to them. In this age, the internet tops this list.
There are multiple social media sites to engage with and create promotional campaigns to attract potential customers. However, nothing beats the impact that YouTube can create. With over 2 billion users all over the world, YouTube can be used to reach almost 95% of the internet population.
According to YouTube Statistics 2019, more than 300 hours of video content is uploaded on YouTube every minute. This includes Unboxing videos, Informational videos, Comic Skits, Vlogs, Product reviews, and many more. There is no lack of content, and the users have various options on the tips of their fingers.
For businesses, however, this is a real issue. With all this content available, it will be very easy for the targeted customers to get distracted and stop watching the promotional videos right after the first few seconds have been played. Studies have shown that people stayed on video sites for one minute longer than other sites without any video content. One full minute is a lot of time to attract the attention of the users and effectively market products online. So, a good introduction to the content of the video is a must-have for targeting potential customer base.
What is a Video Intro?
A video introduction is a short, direct introduction that tells the viewer about the product/ service and sets the tone for the content that is to be followed and the brand that has to be established.
This most often includes a short voice-over with subtitles or a short text which gives the user a brief idea about the content of the video. This helps to establish a stable customer base, which means, the intro will help us retain viewers’ interest and help in delivering the desired content. This is a make-or-break part of creating digital marketing videos, as a video introduction will help us create a lasting impression and ensure that the viewers keep coming back as we post more content in the future. To achieve this, a video intro creator software like InVideo can be used. Pre-designed templates and custom templates can be chosen here as per the brand design.
Why do we need a video intro?
Here are a few genuine reasons to have a video introduction in your videos:
- It tells viewers what your video is all about:
It gives the viewers a brief understanding of what to expect. If used well, it provides the user with a feel of the channels’ theme and looks. This can help to give the viewers context before arriving at the main content.
- It helps with Brand recall:
A video intro can be used to make people recognise the logo of a brand. One way to do it would be placing the logo right in the middle of the intro. People would recognise the brand as soon as the logo appears and will have a brief idea about what content you might try to push through.
- It introduces to the viewers the main content:
It doesn’t have to be always about brands or making people comfortable with the theme. It can be used to briefly describe the contents that the video is going to discuss, thereby encouraging the viewers to hang on until the main content appears.
Things to keep in mind while working on a Video Intro
It will not make any sense to just write the contents that you are going to talk about in the video intro. We are talking about effective engagement of the viewers and this will not help in this cause. A good video intro has to be meticulously planned and delivered so that it creates a lasting impact on the viewer.
- Reinforce Your Brand:
Many brands use their logo animations as their video intros. The uniqueness, the colour scheme and the visual style of the logo make the videos recognisable to the viewers. A logo is a brand element in itself. When used consistently, this makes the content recognisable and engages the audience to the brand. Also, this is very useful for viewers who tend to watch videos without any sound.
- Be precise and clear:
Facebook studies have shown that users who watched the first 5 seconds of a video went on to watch a minimum of 30 seconds. This 5 second to 30-second phenomenon shows the importance of having a precise, well documented, and clear intro.
- Work on the aesthetics of the video intro:
A good video intro should capture the attention of the viewer in a very short time. So, it is of utmost importance that it is aesthetically pleasing. Animation and templates effectively grab eyes, thus helping in pushing the content better. Also, video editing for YouTube using InVideo is very easy and effective.
What to include in a video intro?
As discussed in the article, a video intro tries to create a lasting impression. To be able to achieve this, the video intro should be limited to:
- Logo of the brand
- Introduction of the narrator
- Either a text overlay or,
- Introduction to the main content that is going to be discussed in the video
A great video intro will hook your viewers to your content and thus, will eventually help you deliver great content to accelerate your business growth. So, invest your time well in it and see the results for yourselves.
