The food business has fierce competition because foodies have a huge list of small to big restaurant options where they can savor finger-licking delicacies. The same rule holds for your small pizza store down the street. EJ Dalius has seen how the rapidly growing chain of fast food outlets is making it too challenging for pizzeria owners to get their share of profits. Then, that does not mean that you cannot make your pizza store pop and improve the bottom line.
According to an article published on Neufutur, you can learn much from the same line of business selling similar food items, like you. It could be another pizza or burger store running successfully. How? Here are some effective pizza business marketing tips and tricks just for you:
Eric J Dalius recommends creating a short-time offer
If you can think of creating a limited-period offer for your pizza varieties, it could bring you some good business, especially if the offer is for foodies and food bloggers. Create a sense of urgency, hype, and importance by advertising a special menu for a day or so. It could be anything, like one pizza free for one ordered only on Wednesdays. You can come with offers based on seasonal events, as well.
What you offer should be unique and no other pizzeria near you should be offering the same. Make your menu one-off, exclusive to pique customer interest.
Ask for reviews from your happy and satisfied customers
Did you know that 90 percent of customers read internet reviews before buying any products or services? Eric Dalius asserts that you need to ask for positive reviews from your loyal, delighted clients because a good word or two helps your pizza website rank higher in the search engine results pages or SERPs.
The rewards of positive feedback not only boost your online visibility but also lead to sales and cash flow. Based on the findings of the Harvard Business School, an increase in one-star on sites like Yelp translates to a five percent to nine percent increase in earnings. Make the most out of text messages, in-store materials, and emails to ask your buyers to provide a genuine review about your pizzas.
Make the most of user-generated content
At your pizza shop, you have seen many customers take photos of cheese-dripping pizzas topped with meat and veggies whenever they visit your place. They post food photos and selfies with friends on social media sites such as Facebook or Instagram. It’s called user-generated content. Make sure you do not let these photos go to waste. Look for such user-generated content and cross-point the same to your Facebook or Instagram business page.
You can also include table tents with an effective call-to-action (CTA) to motivate customers to tag your social accounts in their images or videos. It is one of the best ways to improve your brand visibility, sales, and profits.
Conclusion
Running your pizza business is easy if you know the rules of the game. The right marketing tactics and excellent customer service will help you to improve the bottom line.