In an ideal world, having musical ability and talent would be enough of a foundation to launch a lucrative career as a performing artist. However, in the real world, it is all too easy to be lost in the crowd of the millions of other talented people who are also trying to be heard. The most successful and enduring artists are those who become more than their music; they create an alter ego, play a character, or build a brand which connects with fans on a personal level. If you are trying to initiate a career as a musical artist but struggling to make a splash, here are five branding tips which may help.
- Find your USP
Everyone has something unique to offer, and every musical artist has a unique perspective on the world, individual experiences, and different personal qualities. A musician who provides something for their fans which they cannot find in any other artist has a unique selling point (USP), which is key to establishing success. Your USP could be the way you dress, your attitude, style of performance, or how different your musical sound is from all the others. You will have something to offer which nobody else has, and your first step is to discover that that is.
- Tell a compelling story
It should go without saying that you set up your own website where you can present your brand, sell your music, and provide visitors with information about upcoming gigs. On your website, you should include a bio which explains your personal story, musical influences, and what has brought you to where you are in your career. Part of building a brand is to tell a story which people can connect with on a personal level. We are likely to be drawn to a musician and music which express emotions and experiences we can empathize with.
- Establish your image
In addition to your music, fans will judge you on the way you dress, the way you present yourself in public and your marketing. It is no secret that musicians and pop stars are often held up as style icons, with generations of young people modelling their clothes, hair, and makeup on their favorite musicians. You may want to speak with a stylist, branding consultant, or publicist for guidance on how to create a style, brand, and logo, which is consistent and will resonate with people.
- Commit to your brand
When you have created your brand, it is important to commit to it and be as consistent as possible. The more consistent you are, the simpler it will be for people to recognize you. Your performances should have a familiar format and setup, and musical releases should be supported by a marketing campaign that reflects your logo and brand. Visit bigmachineagency.com to find out how they can help you lift your career to the next level through branding, marketing, and PR.
- Stay true to yourself
The brand you create for yourself should be rooted in authenticity. If you are a naturally introverted person, positioning yourself as an outspoken trailblazer may clash and will be exhausting to maintain. Determine what you stand for as an artist, amplify what you like about yourself, and do not be someone you are not.
