Facebook is the world’s largest social media platform, and as it has grown exponentially, it has also become the world’s largest advertising platform. Any company or brand with aspirations for growth is undoubtedly using Facebook for branding and advertising, meaning that competition on the platform for potential customers’ eyeballs is fierce. Fortunately, the digital marketing gurus at Primal, Thailand’s leading digital agency, have created a free hidden interest finder to aid digital marketers.
Primal has evolved from a small local Thai digital agency to an internationally recognized and award-winning company on the back of innovative technology such as the Facebook hidden interest finder. It is outside the box thinking and algorithm development that separates Primal’s clients from their competition. IF you are a digital marketer, it would be prudent to take advantage of this free tool to improve your or your client’s advertising strategies on Facebook.
What are Facebook Interests?
When using Facebook’s comprehensive advertising tools, marketers are required to fill out fields to narrow down their target audience. Most of these fields center on demographics such as age, identifying gender, and location, though eventually, Facebook will ask you for “interests”. These are facets of a Facebook user’s profile that Facebook identifies and subsequently uses to push relevant advertisements.
Say, for example, you sell athletic clothing and are interested in targeting people who play football. By entering “football” into Facebook’s interest field, you will be given a list of 25 suggested additional interests to narrow down your target. In concept, this sounds helpful, but there is a catch.
When your competitor goes to set up their ads and inputs “football” into the field, the same 25 suggested additional interests will appear for them too. In effect, you and your competitors are pumping money into an advertising system that is encouraging you to target the same people through their suggestions. It doesn’t take a veteran digital marketer to realize that this system is ineffective and not a good use of marketing funds.
What is Primal’s Hidden Interest Tool?
After realizing that Facebook was promoting the same suggested interests for each keyword, the experts at Primal decided to create their own interest generator. Dubbed the hidden interest finder, this tool was developed to help marketers think outside the box and deepen their targeting pool beyond the confines of Facebook’s 25 suggestions. In the spirit of good faith, Primal decided to share this tool free for any digital marketer looking to optimize their Facebook advertising strategies.
When using the hidden interest finder, users can input their keywords and generate multiple interests that can be used to hyper-target their Facebook ads. Broadening the scope of your interests is essential to maximizing your advertisement’s reach. After all, if your competitors are using Facebook’s suggestions, how can your ads stand out over theirs.
Broadening the parameters of your keywords also help you as a marketer reconsider your brand’s image and target audience. Using a tool like this provides a different perspective on consumers and can help influence stronger branding and marketing decisions.
