With the new year, most businesses are doing their best to make preparations for what looks to be a year focused on providing online services to homeowners. The previous year brought with it an unfortunate (and ongoing) pandemic, which reinforced the need for online-only services. While the writing was on the wall when it came to online products and services, as homeowners get used to the idea of looking online for even the most basic of needs, many companies have a roadmap of what needs doing.
In some ways, an understanding of how the business sector suffered due to the pandemic provides opportunities for how things can be brought back together. It is especially useful for startup entrepreneurs who are just now seeing whether or not they can survive in the new year. One such question that often pops up for most newcomers is whether or not a digital marketing agency is crucial in 2021.
The short answer is yes, digital marketing — especially those offered by professionals like digital marketing Louisville agencies — is crucial to the development of most businesses as they navigate through a competitive business landscape. That said, it is often far better to explain in detail why hiring a digital marketing agency is at the top of the priority list in the new year.
An online world where a reputation can change at the flip of a coin
In the video gaming industry, one of the more ambitious streaming services around is known as Google Stadia. It basically wants to help people without the console stream games through a server, allowing them to play no matter where they are. On paper, it is a fantastic project, and for a time it seemed to be growing in popularity. However, recently, the creative director of Google Stadia landed in hot water due to his ignorant comments about streamers and gaming in general, which resulted in plenty of backlash.
Not only did this hurt the reputation of the creative director, but it hurt the reputation of Stadia. The trouble with online reputation is that all it takes is one person involved in a project for the entire company to take a hit. Even large companies such as Google are often placed under a microscope, which is why it pays to look into online reputation management (ORM) as soon as possible. It would also be a good idea to look into various social media policies to ensure that employees know not to give out opinions that could potentially harm the business. While Google was put in a bad light by the Stadia director’s behavior, a new company without any influence or relevance will likely be ostracized if the same thing were to happen.
Is a digital marketing agency truly useful for a new company?
While the reason for hiring a digital marketing agency for 2021 can be pretty obvious, there is still the question of whether or not it is worth the money for companies that have just started getting off the ground. In such cases, most startups do not have the necessary capital to invest in various marketing campaigns, which means they have to pick and choose which ones will best affect the company.
In the case of startups, it is crucial to consider that most startups are run by inexperienced entrepreneurs. The use of specialized services, like those offered by digital marketing Louisville agencies, is to ensure that a new company gets as great a start as possible. While it might have a financial barrier of entry, a quality digital marketing agency can often make things much easier to gain revenue in the long run, making it well worth the price of admission.
How a digital marketing agency can be useful for a new company in 2021
First and foremost, it would be a good idea for just about any business to consider the use of search engine optimization (SEO) for their business. It is a series of best-practice methods that can help a new business rank higher in Google’s search algorithms. When paired with positive reviews, as well as blogs and articles that relate to the services, even a startup will find plenty of success in the long run.
A digital marketing agency will use SEO methods to make things easier for a startup, allowing the business owner to focus on the more important aspects of their company. After all, a business owner that has to do everything on their own will often be too busy running a startup to give specific aspects the focus and attention they need to help the business grow.
How digital marketing compares to print marketing in 2021
Before the pandemic, it can still be argued that print or traditional marketing gets the job done, even when compared to the many benefits of digital marketing. However, considering that most people are venturing online for even basic necessities, it’s becoming clear that digital marketing is set to be the ideal method of marketing. It does not help that traditional marketing can be a hit-or-miss venture, all the while being generally more expensive than SEO solutions.
As far as print marketing compares to digital marketing, the difference is night and day, with the latter overtaking the former in just about every respect. In a post-COVID world, staying safe and purchasing everything a person needs through online means is often the name of the game. While there are plenty of solutions lining themselves up for the current pandemic, it will likely not change the current business landscape — which shows how crucial it is to have a viable digital marketing strategy.
In an age where a single bad review can cause a startup to fall flat, companies new and old would be remiss not to take advantage of ORM and SEO solutions with the help of a quality digital marketing agency. With specialists such those from digital marketing Louisville agencies leading the charge, the future is looking bright for those who know the importance of online reputation management in the current business landscape.