Can two e-commerce websites selling similar products be equally successful if one of them has a sub-standard user interface?
The answer is a resounding ‘No.’
In a recent case study, Kilt Society (formerly Buyakilt.com) increased conversions by 26% and revenue by 76.1% by just adding a product filter to their website. This study is evidence that consumers are very sensitive to web design and user experience.
In a bid to improve user experience, many companies, especially those in the e-commerce niche, are hiring UI/UX designers in-house or working with UX design agencies (check out this list of the best UX design agencies of 2019)
So if you’re planning to create a new e-commerce website, you’ll want to design a website that will provide a pleasant shopping experience and encourage shoppers to make a purchase. Here are the top web design strategies for e-commerce websites that you should adopt.
1. Make the Search Bar Easy to Find
The search bar is a must have for any e-commerce site looking to provide a pleasant user experience. The trick is to make it unique and visible.
Consider dropping the small magnifying glass icon and go for a prominent search box that is visible and search-friendly. The location of the search box also matters. If possible, place it at the front and center so shoppers can easily find it.
2. Group Products Together
The human brain is programmed to constantly sort and organize things to try to make sense out of them. Applying this principle in your web design can help shoppers stay longer on your site.
With that in mind, the products in your e-commerce website should be grouped and categorized in an orderly manner that will steer shoppers to dig more. You can boost conversions by grouping complementary items together.
For example, grouping hi-fi speakers with AV receivers can help to boost sales. E-commerce giants like Amazon adopt this strategy. If you browse a product on Amazon, you’ll always see links to related products as well as other products that work together with what you’re buying.
3. Design for Mobile
In this age where more people access the internet via mobile devices than on desktop, having a responsive web design might just be the best strategy for your e-commerce store.
Besides, CBRE predictions show that mobile commerce sales will account for more than 50% of all e-commerce sales by 2021. With statistics like these, it’s clear why going mobile is a necessity if you want to remain in the market.
Having a responsive web design allows your website to adapt to any type of screen or operating system so you don’t have to worry about creating a separate mobile version of your e-commerce website. You can leverage the services of a reputable user interface design firm, like Clay, to create a responsive web design for your e-commerce site.
4. Optimize Site Performance
In this day and age, your website should not exceed 8 seconds to load.
Statistics show that 40% of users will abandon a website that takes more than 3 seconds to load. As such, you want to make sure your website is optimized to load as quickly as possible.
Some of the strategies you can adopt to optimize your site’s performance include compressing images and using caching to minimize the time taken to send data between the database server and the webserver.
We hope these strategies will help to optimize your e-commerce website for sales. Feel free to comment and share.