Posted on: October 18, 2020 Posted by: Allene Lewis Comments: 0
  • Video Marketing Tools Every Marketer Should Know

Videos are indisputably the king of online content. Most people prefer video posts over image and text posts. Videos portray a range of emotions and are better suited for communication than conventional forms of content. It is estimated that by 2022, 80% of internet traffic will be that of videos. 

Almost all brands have taken a liking to video marketing because of its effectiveness. It unlocks many potentials in marketing that were earlier nonexistent. To fully take the advantage of video marketing, a marketer needs to use specialized custom-made tools. Here are some excellent video marketing tools every marketer should know about in 2020. If you are looking for other video editing tools, check luts.

  • VideoProc Converter

VideoProc Converter is a full-featured video processing software for Windows and Mac. It provides total solutions for conversion, downloading, DVD copy and recording. VideoProc Converter features the full hardware acceleration, which can make the editing process 47x real-time faster. The product supports 370+ input formats and 420+ outputs. Users can literally transform any video to another format without compatibility concerns.

Basic editing functions are also available, including but not limited to trim, merge, rotate, watermark, deshake, denoise, effects. Additionally, the software makes it possible to download videos and audios from over 1000 sites in bulk within a few clicks. What’s more, VideoProc Converter can capture games, live streams, and online lessons in high quality.

The DVD section enables users to copy disc and ISO files and convert them to popular or rare formats. VideoProc Converter promises a smoother and faster experience of video editing, even if its’ large HD/4k/8k footage. This multifunctional video-editing tool with an intuitive interface makes VideoProc Converter an overwhelming choice for both professionals and amateurs.

  • Powtoon

Powtoon is cloud-based animation software. It is primarily used for creating simple animated videos, especially animated explainer videos. There are also templates for marketing videos, infographic videos, presentational videos, and much more. Hundreds of pre-designed animations with customizable characters make it an attractive option. The interface is simple, and anyone can get used to it quickly. You can create animated posts by simply plugging in your information into a template of your choice, playing with the editor a little to suit your requirements, and you’re done. It is recommended for amateurs who have to post video content continually. 

  • Vyond

Vyond is an excellent 2D video editor. It is a potent animation editor and gets the job done in a jiffy. With an assortment of templates, pre-made scenes, and the ability to upload your images, it is a steal for its price. The built-in option of different narrators for texts is a nice feature. Additionally, there is a lot of copyrighted music available that you can use in your videos. This tool is recommended for people with no graphic designing background and who don’t have the time to learn to work on a proper heavy set editor.

  • InVideo 

InVideo is not just a video editor, it is the video editor when it comes to creating animated videos. It is the simplest Do-It-Yourself video editor out there. InVideo allows its users to create flawless animated videos on both smartphones and desktops. The easy drag and drop interface makes it easy for a new user, and there are many templates available. InVideo is endowed with over a million stock assets, including photos and videos. 

  • Moovly

Moovly is a cloud-based video tool. It is an excellent tool for making explainer videos, promo videos, whiteboard videos, animated videos, and much more. The tool is still new and there are some bugs present. Rendering big files takes a lot of time. The transitions and effects are limited, but enough for the average user. Overall, you can do a good job with this tool in a short period. It is affordable, efficient, and effective. 

  • Crello

Crello is a video editing tool cum graphic designing tool. From creating animated videos to flyers, it is versatile and dynamic. Their inspiration tab has a ton of good templates for users. The UI is simple and easy-to-follow. The learning curve is not steep, and this tool can be used by anyone to create powerful animated videos on the go. You can insert your logo and designs to customize the videos. Overall, a useful video marketing tool that is fun to work with. 

  • Wistia 

This is a wonderfully unique video editing tool that deserves more attention. It provides video hosting services for small and medium businesses. You can simultaneously upload your video on different platforms without any SEO related issues. You can embed your videos in emails, plaster them on social media, and much more. 

Wistia hosts your videos and provides detailed analytics of your videos. The videos can be played on any device from anywhere. Additionally, Wistia also answers questions like “How many people saw it? On which social media platform was it more popular?” It also provides other excellent analytics helping you scale your business to new heights. 

  • Sellamations

There is no better tool to bring about your imagination on video than sellamations. You can easily create animated as well as doodle videos with this tool. The way it works is this: You relay your ideas to the sellamations team, and they will create a video for you. They will do all the work, including scripting, editing, artwork, and other things. They will also provide a professional voice over artist if need be. You can choose the narrator from your team itself as well.  Your animated video will be unique and powerful. Sellamations has a great team doing something unique. 

  • Shakr

For organizations that have to create videos constantly, they can’t use the traditional high-end video editors since those editors need time and expertise. A good way to stay ahead of the curve is to use template-based video editing tools like Shakr to create videos on the go. Stay on top of things by constantly creating videos with the help of thousands of templates offered by Shakr. It has a simple drag and drop interface that is easier for users to get used to. All in all, this is recommended to small and medium-sized enterprises who can’t afford a dedicated team of video marketers. Shakr is a good DIY video editing tool.

  • Slidely

Users can create slideshows with this tool. Video slideshows can be created from the users’ collection of images and audio files. Slidely also has swathes of stock images and music collection that users can use to create slideshows. Slideshows are a popular way of advertising today. Slidely has a lively interface that is easy to learn. There is also a mobile application for fine-tuning slideshows.

Video marketing is a highly lucrative field. Brands are leveraging videos to boost sales and achieve a high rate of growth. Video marketing is an overwhelming task that requires time and effort to be perfected. The results are highly rewarding if one does the work. Video editing tools will flatten the steep learning curve that is present when starting with video marketing. We hope that this list helped you with finding the right tool for your brand. 

  • FlexClip

FlexClip is a free tool that runs on the browser and does not need to be installed.  It is a service that even beginners who are not familiar with video editing can easily create good-looking videos. With the rich media resources, you can make a video in just 5 minutes. Besides, the premade video templates enable you to make marketing videos, lifestyle videos and social media videos with ease.

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