Google Shopping is a valuable service provided by Google. This amazing service allows customers worldwide to search for their desired products online. It also allows the customers to view their products and compare them with other similar products available online. This article discusses the impact of new Google Shopping updates on reviews.
How Google Shopping Works
The trend of online shopping is on the rise, and the number of retail purchases online keeps growing every day. Businesses worldwide are putting their efforts to manage google reviews for their benefit. Google Shopping is a great platform for businesses to sell their products in great numbers.
What is so good about this shopping platform is that it also provides equal opportunities to smaller businesses. The Google shopping tabs primarily consist of free listing, which means that after Google shopping updates, it is now free to sell on Google. Businesses availing this opportunity receive positive feedback on their personal reputation management systems.
Google Merchant Center is a digital space where retailers submit product information feeds to Google Shopping. This feed is updated regularly and contains attributes of the product for sale. These attributes include price, color, EAN and ISBN. Managing product feed at Google Merchant Center is just like managing your retail reputation management system.
Google AdWords is a digital space where retailers run their shopping campaigns. As a retailer, you control the budget, location and ad schedule. A retailer needs to create a Google AdWord account using a Google login.
The retailer then needs to set up a Google Merchant Center account. In the next step, the retailer uploads the feed-in text or XML format. This process is as easy as setting up your personal reputation management system. Offers on Google shopping are ranked based on the relevance of your search terms.
You can create campaigns after you have linked the accounts. Your shopping campaign will direct users to your e-commerce store. For great results, you need regular optimization for a successful shopping campaign. Regular optimization includes data feed and managing bids.
The Impact of Reviews on Businesses
Any businessman will tell you that a single negative review can cause your business to suffer revenue loss at Google Shopping. It is why businessmen worldwide personal online reputation management systems to manage negative reviews. The popularity of online reviews has grown significantly in the e-commerce sector, such as Google Shopping.
Many customers have the habit of reading reviews before buying any product. Whether the public or the seller generates the reviews, these reviews greatly impact the decision-making process that drives sales. These reviews can have the following direct impact on your businesses.
- The popularity of products on Google Shopping;
- Increase in conversion rates;
- Increase in business revenue;
- Reviews make you more visible;
- Reviews make your business look trustworthy on Google Shopping;
- These reviews expand the conversation about your product;
- Reviews provide you with an open line to customers.
The primary aim of product reviews is to improve customer satisfaction. To attract more people to your product on Google Shopping, you must regularly update the reviews.
Impact of Updates on Reviews
It has been observed that many of the product reviews on Google Shopping are thin and don’t provide expert opinions. What is missing is the in-depth knowledge and research that can lift these reviews. Most retailers have the habit of simply summarizing a product.
Through new updates, Google Shopping aims to improve the quality of reviews on products. The updates encourage retailers to produce rich content in the product reviews area. The updates are aimed to reward those retailers that offer more valuable information in their reviews.
New Guidance from Google for Writing Product Reviews
Google has published new guidelines for improving the product reviews on Google shopping. After the Google Shopping updates, the retailers must follow these guidelines to improve their sales.
The following criteria should be followed while creating product reviews for Google Shopping.
- Include helpful in-depth details like the benefits or drawbacks of certain items. Specifics on how a product performs or how the product differs from previous versions.
- Come from people who have used the products, and show what the product is physically like or how it’s used.
- Include unique information beyond what the manufacturer provides — like visuals, audio or links to other content detailing the reviewer’s experience
- Cover comparable products, or explain what sets a product apart from its competitors
Google’s Guidance for Reviews with Multiple Products
Google has published additional guidance on writing a review of multiple products. For writing product reviews on multiple products, including the following information.
- What sets the product apart from others in the market;
- Why is the product particularly suited for its recommended purpose;
- First-hand evidence to support your claims.
Google has also encouraged retailers to provide visual evidence to give authenticity to reviews. Product reviews are an excellent source of information for customers of Google Shopping. These reviews can improve sales of any product. The latest Google Shopping updates will positively impact the quality of product reviews.